Adifier

An ad type is a workflow, not a tag

The vendor's opening example lists five ad types: sell, auction, buying, exchange and gift. The full feature list goes further, adding rent, job requesting and job offering. Read those as separate submission paths rather than labels on the same form. A gift ad needs no price. An auction ad needs a starting bid, a bidding step and a countdown. A job offering ad is a vacancy, and what a visitor wants from it differs from what they want from a secondhand sofa.

Because visitors can filter by ad type, the type also segments your listing index. That matters for how you describe the site: a marketplace mixing auction lots, wanted posts and job vacancies is a different product to a straightforward for-sale board, and the filters expose that mix to readers immediately.

The vendor also lists condition filtering, a negotiable field, an image-only filter and a range of custom-field filters alongside the type filter. Together they suggest the search page is where the theme does much of its work.

Two ways the marketplace charges, and the products you can sell

According to the vendor, Adifier supports two monetisation models that can operate side by side. The first is paying to post: packages that grant a set number of ads, subscriptions that grant submission rights for a period of time, a hybrid of the two, or a free system with the option of free ads on registration. The second is paying to promote, with named products including bump up, highlight, featured, urgent and placement on the homepage map.

Promotion is the part worth planning carefully. The vendor says you can create an unlimited number of promotion offers, so a promotion is a product you define — its price and its duration belong to your business, not to the theme. A busy marketplace can sell a cheap weekly bump and an expensive homepage slot from the same admin surface, and each product appears to the seller as a purchase rather than a favour granted by the moderator.

The vendor names PayPal, Authorize.Net, Stripe, PayUMoney, iDEAL, Wallet One, Paystack, PagSeguro and Bank transfer in its overview, and the feature list extends well beyond that, adding gateways such as PayU Latam, PayU EU, GoPay, QuickPay, PayHere, Mercado, PayFast, Paysafe, Worldpay, Flow, PayDunya and Mercado Pago. The list also includes Tax Ready. None of those gateways is verified here; which ones you can actually enable depends on your merchant accounts and on testing the checkout, which the vendor moved to Stripe's own checkout page in an earlier release.

Custom fields decide the submission form, the filter and the comparison

The vendor describes custom fields as being set up per category. That single decision cascades. A vehicle category can ask for make, model, year and mileage; a property category can ask for rooms and floor area; each category's form shows only what belongs to it, and the filters exposed to visitors follow the same structure.

The field types listed are unusually specific for a theme: single and multiple values, date fields, single and multiple colour pickers, range sliders, range fields with numeric inputs, checkboxes, radio buttons, regular text inputs, and a mandatory control per field. Nested fields are supported too, with a car make and model dependency given as the example — choosing a make narrows the model list.

Comparison draws on the same data. The vendor says the compare feature is based on custom fields and that you control the maximum number of ads a visitor can compare. Without structured fields a comparison table has nothing to compare, so the field setup and the compare widget should be designed together. Unlimited categorisation and multiple location levels, including manually entered custom locations, sit in the same configuration area.

What a seller sees in the dashboard

The vendor describes a user dashboard that gathers the seller's activity: posting ads, messaging, reviews, visits per ad, invoices, favourite ads, profile details and the auctions the user is participating in, plus the ability to buy a package or subscription. Each of those implies a small piece of marketplace bookkeeping that would otherwise need a separate plugin.

Messaging is organised per ad, which changes the conversation. A buyer asks about one listing rather than opening a general inbox thread, and the exchange stays attached to the item it concerns. Reviews split into buyer reviews and seller reviews, and the vendor lists review responses, so a seller can answer criticism rather than only collect it. Unread comments appear on the dashboard and can be managed from there.

Contact controls on the listing itself are part of the same surface: reveal phone and dial phone actions, print, share and report ad, seller listings, ad sliders and video with a custom thumbnail. There is also a smart contact form for logged-out visitors.

The moderation switches the changelog documents

Release notes are often the most concrete description of what an operator can actually change, and several Adifier entries are worth reading as setup decisions. Approval can be manual or automatic, with an approval email notification either way. A specific user can be granted unlimited submission, bypassing packages and subscriptions — useful for staff accounts or early sellers you want to seed the board with.

Submission rules are individually adjustable: minimum description length, whether an image is required, maximum images, maximum image size, maximum videos, title length, and whether the ad slug updates when the title changes. Bad-word filtering can be applied across forms, and there is a word filter on contact messages. Auction behaviour has its own controls, including a custom bidding step and, from version 3.9.3, live auction data on the advert page.

Two smaller settings affect how the site behaves for the public rather than for you. Maps are not loaded until the visitor consents, and expired or sold ads return a 404 after the change recorded in version 3.9.0. Data migration is covered by XML, CSV and XLS importers, and the theme ships demo content.

Declared compatibility, package contents and what to verify yourself

Marketplace attributes recorded on 4 November 2026 list WordPress 4.9.x through 7.0.x, Elementor as the compatible builder, and Gutenberg Optimized marked yes. Included files are listed as PHP, CSS and JS. Layout is responsive with four-plus columns, the theme is widget ready and high resolution, and Chrome, Firefox, Safari, Opera and Edge are the named browsers. The marketplace lists version 4.0.0 as the latest release.

Treat those as declarations. A version range is not evidence that every combination has been tested with your plugins, and a Gutenberg attribute does not tell you how the marketplace templates behave if you edit them in the block editor. The vendor's own change history shows the builder story shifting over time: Elementor support arrived in version 3.8.5 and later became the default, with dedicated demo imports and improved support for Elementor's header and footer builder, while King Composer and Beaver Builder remain in the feature list.

Several maps providers are named — Google Maps, Mapbox and OpenStreet Maps — each with its own key and configuration, including map language and zoom defaults. Map keys belong to your accounts, so plan for that before launch, and plan for a staging copy where you submit a test ad, run an auction to its end, and complete one paid promotion with the gateway you intend to use.

Questions & answers